| IIR recognizes the contributions of these Media Partners. If you want like to learn more about media partnerships click here.
 Marketing.fm Marketing.fm is a leading Marketing & Advertising blog. The site offers industry news, developments, commentary, and the latest innovations in the world of marketing. Through articles and our weekly Podcast Marketing.fm, is a one stop source for trends and information. Marketing.FM provides insight within the evolving landscape of the Marketing, Media & Advertising industries.
The site and podcast were founded in late 2005 by Eric Friedman and Lee Jones who both currently work within interactive advertising. While employed at Grey & MediaCom, Eric and Lee found common ground in discussions of new media and innovative marketing strategy. Marketing.FM now ranks among the leading Marketing & Advertising Blogs on the Internet.
In addition to Marketing.FM, Eric & Lee co-founded the Marketing & Advertising Network, open to all bloggers, whose members include: Steve Rubel's MicroPursuasion, David Armano's blog "Creative, Logic, & Emotion", ANA Marketing Maestros. The readership is around 55,000 and currently has over 50 members.
http://www.marketing.fm
 MarketResearch.com MarketResearch.com opens the door to the world's largest collection of market research. As the single source for continuously updated market intelligence, MarketResearch.com offers more than 130,000 market research reports from over 550 leading global publishers.
Our research specialists save you time and give you unbiased, expert insights so that you can be confident you're getting the right research every time.
Not only do we help you identify the most valuable and reliable research, we deliver it.
http://www.marketresearch.com
 Little Red's Big Ideas The Marketing Blog for Parks, Recreation Camps and Libraries. The one-stop-site for both private and public sector recreation professionals to find cutting-edge information, ideas and strategies to better promote their programs, value and benefits. Specifically focuses on "promoting real recreation to a virtual generation" of Millennial customers -- children, youth, teens, college students and young adults. http://www.littleredsbigideas.typepad.com
 National Geographic Kids National Geographic Kids is the magazine that excites kids about their world through amazing stories and photography about animals, science, popular entertainment, and more. It is loaded with fun facts that empower kids to want to learn more. Additionally, along with the magazine, National Geographic boasts a host of other awarding winning kids assets including NG Little Kids magazine for preschoolers, programming on PBS Kids, books, toys, movies, video games and more, and is the proud host of the renowned National Geography Bee. http://kids.nationalgeographic.com
 The Experiential Marketing Forum The Experiential Marketing Forum is an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level. Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. When done right, it's the most powerful tool out there to win brand loyalty. Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group. We're looking forward to tapping into yours! http://www.experientialforum.com
 The L.A. Office The L.A. Office - Where Brands and Entertainment Communities MeetFor over 13 years, The L.A. Office has been on the forefront of entertainment marketing partnerships. The company provides brand marketers and their agencies with events and services which put them in the center of the entertainment marketing community! Hundreds of marketers rely on The L.A. Office Membership Program as their key resource for up-to-date and accurate information about promotional marketing opportunities in Film, Home Entertainment, TV, Music and Gaming. RoadShow is one of the most important global entertainment marketing events of the year and our latest program, Industry Insights, provides the marketing community with strategic insights, updates and networking opportunities through a series of events throughout the year. Whether it's one of our signature services or a custom consulting program, The L.A. Office can be your lead partner into the Entertainment Marketing community. Visit www.laoffice.com or contact The L.A. Office at (310)275-2088. http://www.laoffice.com
 The Mobile Marketing Association The Mobile Marketing Association (MMA) is the premier global association established to lead in the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand-held device manufacturers, wireless operators, aggregators, infrastructure providers, retailers, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.
http://www.mmaglobal.com
 Playthings magazine Playthings Magazine is the Toy Business Authority with a rich and vivid tradition of editorial coverage. Since 1903, Playthings Magazine has been a vital business partner to retailers and manufacturer's and is considered by many to be the "Bible of the Toy Industry." Playthings.com and Playthings EXTRA weekly e-newsletter provide an additional reach. Here you can find breaking news, announcements and events relating to the toy industry. Visit our website at: www.playthings.com and sign up today to receive our free weekly newsletter, Playthings EXTRA. http://www.playthings.com
 Reveries.com Reveries is an online magazine centered on the insights, ideas and energies that drive the future of marketing. Written by, for and about the best and brightest marketing people in the world, Reveries is as intelligent, inquisitive and innovative as you are. http://www.reveries.com
 ubercool Ubercool is a next-generation social engagement marketing company that publishes and produces trendsetting media and entertainment properties, designed to help its target audience constituencies leverage key market trends.
Ubercool publishes a blog (www.ubercool.com) that provides superior insight on all that's, well, ubercool. Criteria for inclusion: trend-propelled phenomena that leverage leading consumer trends. The company also produces Ubercool events — by-invitation-only "trend immersions" that allow innovative marketers to connect with the most influential constituency around the globe: trendsetters.
Ubercool is another idea from the fertile brain of Michael Tchong, founder of five media and technology start-ups, including MacWEEK, CyberAtlas and ICONOCAST. As the world's first resource dedicated to trendspotting and trendsetting, Ubercool occupies a unique niche among trend consulting agencies and related media.
http://www.ubercool.com
 Youth Markets Alert With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids.
What's cool among America's youth changes as fast as those kids change the television channel. And capturing their attention is challenging at best.
Twice monthly, each issue provides a comprehensive look at the current trends in youth marketing, abstracts of key demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers. Let Youth Markets Alert be your guide to success in this ever-changing market. To subscribe or download a free sample issue visit www.epmcom.com/yma
http://www.epmcom.com/yma
 Ypulse Published by Anastasia Goodstein, Ypulse provides daily news & commentary about Generation Y for media and marketing professionals. Ypulse covers commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations efforts at promoting youth voices in media). Anastasia Goodstein (journalist) has worked with several leading consumer online & television brands including Current TV, AOL, and Oxygen TV. http://www.ypulse.com
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