Youth Marketing Mega Event

TUESDAY, MARCH 4, 2008

Afternoon Track 2
TWEENS TRACK
Track Chair: Ethnographic Research

1:30

Marketing to Tweens in Virtual Worlds

Stardoll

2:15

Wal-Mart Nation: A Wake Up Call

Wynne Tyree
President, Smarty Pants

3:00

YOUR SPACE!

Focus: Kids & Tweens

4:00 Chill, Mingle, Network

4:30

Tweens Live!

Wynne Tyree
President, Smarty Pants

5:30 KARAOKE

WEDNESDAY, MARCH 5, 2008

Afternoon Track 2 TWEENS TRACK Track Chair: Ethnographic Research
1:30	Real World Marketing to Tweens Cathi Weiner Senior Vice President, Business Development, Simon Brand Ventures
2:15	Getting in on the Next Big Thing in Tween Play: Fortune Girls Barbara Clarke-Ruiz Co-Creator/Co-Founder-EVP Creative Development, Puppy Fish Entertainment, Inc. Lisa Osinloye Co-Founder/EVP, Business Development & Production, Puppy Fish Entertainment, Inc.

3:00	Avatars & Your Brand: Engaging Kids in Public Health Erin Edgerton, CDC
4:00 Dismissed. Go back and be better. TTYL.