Agenda at a Glance
AGENDA AT A GLANCE
| Sunday, March 2, 2008 | |
Workshop A: 9:30-12:30 Forget about the Big Idea: Innovation's Real Challenge | Workshop B: 1:00-4:00 The Story Generation: Engagement Strategies for Youth Marketing |
| Monday, March 3, 2008 | |
7:30 Registration & Morning Coffee 8:30 Rejuvenile At Play: Kickball, Cartoons, Cupcakes & the Reinvention of the American Grown Up | |
| SYMP 1 MKTG 2 MOM/FAMILY | SYMP 2 RESEARCH & TRENDS | SYMP 3 SOCIAL MEDIA & VIRTUAL | |
| 9:30 | Parents on Stage: Live Focus Group | FromMass Production toMass Customization, Nokia | Which, what & why? Teens and Media Usage, Forrester Research |
| 10:15 Chill, Mingle, Network | |||
| 10:45 | Today's Mom: TheyMay Surprise You, Weekly Reader & C3 | Guts—The Development of "5" Gum& How A Project Changed Us, Wm. Wrigley Jr. & Barbara Perry Associates | Engagement: Reaching Youth with Deeper, Richer, and More Engaging Campaigns, YouTube |
| 11:30 | Creating Devotion, Beyond Reason, Kandoo, Procter & Gamble | Trend Session—Gaming Redefined, Electronic Arts | Figuring Out Facebook, Ruckus Networks |
| 12:15 Lunch | |||
| 1:15 | Creativity Dynamics In MobileMarketing, MMA & denuo group | ||
| 2:15 | Email sknaap@iirusa.com if you would like to speak during this session | Sustainability and General Corporate Responsibility in Business, Quiksilver | Marketing, Communities and Advergaming, Blockdot |
| 3:00 | Creating the Next Big Thing In Family Travel, Adventure by Disney | This session will be delivered by Brand In Entertainment! More details coming soon! | Portable Content, Widgets & Applications, Oh My, Hearst |
| 3:45 | Cracking the Goldilocks Code: Cross Generational Marketing, NPD Group | Virtual Ethnography, How Voluntary Consumer Discussions can Provide Insights Even Your CEO Wasn't Expecting, BabyCenter, LLC | YOU RUN THE SHOW |
| 4:30 Chill, Mingle, Network | |||
| 5:00 | Kickoff Keynote: Catching ContagiousMedia, Ze Frank, Web Celeb, NYU Professor | ||
| 6:00 | Conclusion of Monday Sessions | ||
| 7:00 | Second Annual Youth Mega "MondayMeet Market" | ||
| Tuesday, March 4, 2008 | |
| 7:30 Registration & Morning Coffee | 10:00 Chill, Mingle, Network |
| 8:00 Opening Remarks | 10:30 Future Trends That Will Matter & Why |
8:15 Web 2.0: Lies, Mystery and Opportunity | 11:30 Keeping the Latest Tech & Trends Strategic |
9:00 Coming of age…virtually. | 12:15 Lunch with Presentation by Mr. Youth |
| KIDS TRACK | TWEENS TRACK | TEENS TRACK | COLLEGE TRACK | |||
| 1:30 | Beyond the Buzz: A 360 Look at Kids' Lives, National Geographic Kids | Marketing to Tweens in Virtual Worlds: Stardoll | School of Cool: A what's HOT & what's NOT Jam Session, Procter & Gamble | Creating Awareness on Campus Through InnovativeMessaging, CampusMedia Group & Hunt Adkins | ||
| 2:15 | Virtual Worlds For Kids: 7 Must Have Features Interfuel |
Wal-Mart Nation: A Wake Up Call, Smarty Pants | A Roadmap to the Heart, Mind and Soul of Today’s Teen: Building an Emotional Connection to Your Brand, The Geppetto Group | Capturing the College Market, CareerBuilder.com | ||
| 3:00 YOU RUN THE SHOW! | ||||||
| 4:00 | Chill, Mingle, Network | |||||
| 4:30 | Kids Live Focus Group | Tweens Live Focus Group | Teens Live Focus Group | College Live Focus Group | ||
| 5:30 KARAOKE | ||||||
| Wednesday, March 5, 2008 | |
| 8:00 Recap | 10:30 Doing What Matters: The Revolutionary Old School Approach to Business and Why It Works James Kilts, Author & Former CEO, The Gillette Company |
| 8:15 How Frito-Lay is Evolving to Meet the Needs of Today's Market Jaya Kumar, CMO, Frito-Lay | 11:30 LIVE CONCERT FROM TOMORROW'S RISING STAR |
| 9:00 Becoming a Leader in Cluttered Marketplace Noah Kerner, Co-Author, Chasing Cool and Co-Founder, Noise Marketing | 12:00 Lunch |
| 10:00 Chill, Mingle, Network & Book Signing with Noah Kerner | |
| KIDS TRACK | TWEENS TRACK | TEENS TRACK | COLLEGE TRACK | |||
| 1:30 | Getting Kids to Cash in On Loyalty Programs: Crown & Anchor Society Youth Loyalty Program Case Study, Royal Carribean | Real World Marketing to Tweens, Simon Ventures | Integrating Your Brand With Different Teen Screen Experience, Alcatel-Lucent | Connected, Concerned, with More Consumer Clout Than Ever Before: Meet the Class of 2011, Revealing the Changing Face of College Life, | ||
| 2:15 | Kids Online: Permission is the Key, Privo | The Story of Fortune Girls, Fortune Girls
| Do Something: Reaching Teens With Marketing that Matters (to them and your bottom line), Del Monte Foods, Do Something & TeamRevolution | Composing the Elements of the Brand Experience to Create one That Rocks! , Verizon Wireless | ||
| 3:00 | Avatars & Your Brand: Engaging Kids in Public Health, CDC | Speaking to Urban Markets With Authenticity and Credibility, The Hip Hop Project | ||||
| 4:00 Dismissed. TTYL. | ||||||
