Welcome to the 11th Annual Voice of the Customer

Based on recent research, the Voice of the Customer is proven to be the most efficient and effective technique for generating profitable ideas for new products and services. With a new focus on user experience design and innovation, this event enables you to dive deeper to gather rich customer insights that translate into success for your organization.

Welcome to the only industry event sponsored by the PDMA focused on VoC methodologies as dictated by their core Body of Knowledge.

Meet. Share. Connect.

Archived Web Seminars

Designing the Green Product Experience

Presenters: Sumi N. Cate, Group Manager, R&D, The Clorox Company;
David Pilosof, Director - Consumer Applied Technology, R&D, The Clorox Company

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Building Communities for Insight and Consumer Advocacy

Presenter: Aliza Freud, CEO of SheSpeaks

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Featured Speakers

New Research on VOC Methods for
Ideation

Robert G. Cooper Professor Emeritus DeGroote School of Business, McMaster University President, Product Development Institute Inc.

Turning Customer Complaints into a
New Product

Graham Milner Executive Vice President, Global Innovation, WD-40 Company

Unlocking VOC Through Emerging
Media

Erik Hauser Founder and Executive Creative, Swivel Media Founder, Experiential Marketing Forum

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