YiTK Newsletter #4

Youth IN THE KNOW
E-Newsletter

We're back with your next installment of Youth IN THE KNOW E-Newsletter, to keep you IN THE KNOW about kids, tweens, teens, and college students. To continue to receive this e-newsletter, please opt-in.

KIDS - DID U KNOW?
Nearly all children (99%) live in a home with a TV set, half (50%) have three or more TVs, and one-third (36%) have a TV in their bedroom. Nearly three  out of four (73%) have a computer at home, and about half (49%) have a video game player.
(http://www.kff.org/entmedia/loader.cfm?url=/commonspot/security/getfile.cfm&PageID=22754)

TWEENS - DID U KNOW?
Half of tweens (52%), versus only 34% of teens, say that talking to their friends online makes them feel cool.
(http://www.harrisinteractive.com/services/pubs/Youth_WhitePaper.pdf)

TEENS - DID U KNOW?
Two-thirds of online 13-17 year olds report that they have an influence over the purchase of the family car, truck and/or van.
(
http://www.harrisinteractive.com/services/pubs/Youth_WhitePaper.pdf)

COLLEGE STUDENTS - DID U KNOW?
Nearly 22 percent of back-to-college spending will be done online. The 18 to 24-year-old student group proved to be the most adept at e-commerce, with roughly 34 percent opting to buy their merchandise online.
(http://www.shop.org/learn/stats_usshop_kids.asp)

U have questions and we have access - to kids, tweens, teens, and college students. Send us your questions and we'll get U answers straight from the horse's mouth.

National Geographic Kids is the Official Publication of the Youth Marketing Mega Event Kids and Tweens Tracks - that's great for you because you get access to their brand new research on kids, tweens and health. They asked respondents ages 6-14...

 

How often do you participate in organized sports or activities?

Every day22%
Several times a week61%
On weekends9%
A few times a month8%

  

Archived Issues are also available:

Youth IN THE KNOW Issue #1

Youth IN THE KNOW Issue #2
Youth IN THE KNOW Issue #3Youth IN THE KNOW Issue #4


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