We're back with your next installment of Youth IN THE KNOW E-Newsletter, to keep you IN THE KNOW about kids, tweens, teens, and college students. To continue to receive this e-newsletter, please opt-in. KIDS - DID U KNOW? The average kid, ages 4-6 who typically plays video games, spends an average of an hour and four minutes playing video games per day. (http://www.kff.org/entmedia/upload/Zero-to-Six-Electronic-Media-in-the-Lives-of-Infants-Toddlers-and-Preschoolers-PDF.pdf ) TWEENS - DID U KNOW? 44% of kids (10-16) say they watch something different when they're alone than with their parents (25% choose MTV) (http://www.parentstv.org/PTC/facts/mediafacts.asp) TEENS - DID U KNOW? Americans aged 13 to 18 spend more than 72 hours a week using electronic media--defined as the Internet, cell phones, television, music and video games. (http://news.com.com/Teens+and+media+a+full-time+job/2100-1041-6141920.html) COLLEGE STUDENTS - DID U KNOW? Average consumer buying back-to-college merchandise will spend $665.86, pumping $25.8 billion into the economy. In addition, NRF estimates that back-to-school spending (spending on school-aged children ages 6-17) will total $14.1 billion. (http://www.bigresearch.com/news/bignrf081903.htm) U have questions and we have access - to kids, tweens, teens, and college students. Send us your questions and we'll get U answers straight from the horse's mouth. National Geographic Kids is the Official Publication of the Youth Marketing Mega Event Kids and Tweens Tracks - that's great for you because you get access to their brand new research on kids, tweens and health. They asked respondents ages 6-14... Are you really into? | % Said "describes me a lot" | Going on Vacation | 70% | TV shows | 68% | Movies | 67% | Video Games | 64% | Music | 59% | Computers & new technology | 54% | Sports | 50% |
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